Selling on Amazon is one of the fastest ways to grow your brand and reach millions of customers worldwide. But success on Amazon isn’t just about listing a product — it’s about understanding how the marketplace works, following best practices, and continuously improving performance.

At Tyndale Distribution, we’ve helped brands optimise and scale across Amazon UK and Europe. Here are our top tips and tricks for long-term success.

1. Optimise for the Algorithm (A9 & A10)

Amazon’s search algorithm prioritises relevance, sales history, and customer experience.

• Use keyword-rich titles that match how customers actually search.
• Write informative bullet points with product benefits and features.
• Keep descriptions readable — avoid keyword stuffing.

2. Maintain Competitive Pricing

Pricing is a key factor in both conversion and Buy Box eligibility.

• Monitor competitor prices using Amazon’s Automated Pricing tool or third-party software.
• Factor in Amazon fees and shipping costs before setting your final price.
• Avoid sudden large price changes that may affect your visibility.

3. Keep Stock Levels Healthy

Running out of stock can hurt your ranking.

• Track inventory using Amazon’s Restock Report or an integrated inventory management system.
• Forecast demand during seasonal periods or product launches.

4. Win the Buy Box

The Buy Box drives the majority of Amazon sales. Improve your chances by:

• Using Fulfilment by Amazon (FBA) for Prime eligibility and fast delivery.
• Maintaining excellent seller metrics (late shipment rate, cancellation rate, etc.).
• Offering competitive shipping if using FBM.

5. Use High-Quality Images

Images sell. Use all available image slots and include:

• A clear main image on a white background.
• Lifestyle shots that show real use.
• Infographics explaining benefits or dimensions (must comply with Amazon’s image policy).

6. Leverage Advertising Wisely

Amazon Ads are powerful when managed strategically.

• Start with Sponsored Products to boost visibility.
• Test and refine campaigns weekly — optimise based on ACOS and keyword performance.
• Don’t overspend on broad targeting; focus on converting search terms.

7. Monitor Performance Metrics

Use Amazon Brand Analytics, Business Reports, and Customer Feedback to track growth.

• Review click-through rate (CTR), conversion rate, and organic ranking.
• Respond to customer messages promptly to maintain account health.

Conclusion

Success on Amazon comes from consistency, data-driven optimisation, and customer focus. Keep testing, refining, and staying compliant — and the results will follow.